"Why are the wheels crooked" Volkswagen Ad
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At first glance, it looks like Volkswagen made a mistake. The Beetle’s wheels are crooked! But that’s exactly the point. VW took what looks like a design flaw and turned it into a clever headline that sparks curiosity.
Why this ad grabs you
The photo stops you cold. It looks wrong, so you want to know more.
The headline turns confusion into intrigue.
The copy patiently explains why the wheels look that way—and why it’s actually better.
It builds trust by being transparent, even about something that might seem negative.
Real-world examples
Apple embraced the “missing headphone jack” by framing it as progress.
Avis used “We’re No. 2, So We Try Harder” to turn weakness into advantage.
Domino’s admitted its pizza wasn’t great—then sales soared after fixing it.