Why every founder should do their own emails

When founders write their own emails, magic happens. The tone is real. The words sound like a human, not a brand bot.

Why It Works

• The founder’s voice builds trust fast
• Customers feel closer to the brand story
• Authenticity beats polished marketing fluff
• Direct founder messages often get higher open and reply rates

Real Examples

• Elon Musk personally tweets updates—and gets free global press
• Ben Francis of Gymshark writes heartfelt founder emails that drive huge engagement
• Basecamp’s founders share raw updates that create loyal fans
• Liquid Death’s founder emails read like wild text messages—and match their viral tone

People want to hear from people, not departments.