disguise's home page before/after

The “before” version of disguise’s homepage had a pretty skyline, but zero clarity. “Create together” could mean a pottery class or a pop concert. The new version nails it: “Visual Design tools for concerts, theater, and stadium shows.” Boom. Now everyone knows what it is and who it’s for.

Why it works

• Clear headline says exactly what the product does
• Subhead adds the “who” and “why” for quick context
• CTA now has meaning because users understand the offer
• It speaks to a specific audience (designers, artists, technologists)
• Message + design now pull in the same direction

Examples

• Notion: “Write, plan, and get organized in one place.”
• Calendly: “Easy scheduling ahead.”
• Slack: “Where work happens.”
• Trello: “Trello helps teams move work forward.”
  All short, clear, and specific — just like disguise’s new hero.