Wonderbra Print Ad

This ad looks like a Facebook notification. It says, “You have 918,915 friend requests.” That’s it. No headline. No product shot. Just a tiny Wonderbra logo in the corner.

Marketing analysis

This ad nails the “show, don’t tell” rule. It uses humor, cultural relevance, and social proof to get the point across instantly—Wonderbra boosts attention (and confidence). The message is crystal clear without ever mentioning the product’s features.

Why it works

• Uses a familiar social media interface = instant recognition
• Evokes curiosity before revealing the brand
• Relies on an emotional benefit, not a product feature
• Lets the audience connect the dots themselves

Examples

• Old Spice’s “The Man Your Man Could Smell Like” sells the feeling, not the soap.
• Apple’s “Think Different” never mentions specs.
• Nike’s “Just Do It” focuses on emotion, not shoes.