Porsche "Unleashed" Print Ad

Nov 21, 2020

The headline + photo combination in this ad makes you instantly start imagining what that unleashed energy would feel like. How can you use similes and metaphors to help prospects "feel" the performance of your product?

Source (porsche.com)

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webinar invitation email before and after

Webinar invitation email (Before + After)

Context: This email was going out to a newsletter inviting people to attend a webinar on financial health. Before: The email was bland and...

Jul 8, 2020

Before and After

Porsche Print Ad

This Porsche ad goes straight for the jugular. Not only does it call out competitors, but it also calls the reader out for "settling".

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