X open source code

Most people chase likes. But according to the leaked X algorithm, likes barely move the needle. Replies and profile clicks are the real heavy hitters — 13.5x and 12x more valuable than likes.

Marketing Analysis

This chart flips the social media playbook. The algorithm rewards conversation, not vanity metrics. If you’re trying to grow on X, focus on getting replies, not hearts. Comments show actual engagement and keep people on-platform longer.

Why It Works

• Replies mean deeper engagement and more time on site
• Profile clicks signal real curiosity or buying intent
• Likes are easy and low-commitment
• X rewards creators who start discussions

Examples

• Wendy’s thrives on replies instead of flashy ads
• Elon Musk boosts engagement by replying constantly
• Duolingo’s sassy reply threads keep their brand top-of-feed