274 Tweets and X Posts
Boost your Twitter (X) game with Swipefile's curated Tweets category. Dive into a collection of top-performing tweets from industry leaders, providing you with inspiration and strategies to create engaging content. Learn from the best to grow your audience, increase engagement, and drive impact on Twitter.
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Leaders are either going FOUNDER MODE or FOMO MODE with AI right now.
Those in founder mode are returning to IC work, testing the bounds of what can be agentified, and constantly tell their peers that the company is moving too...
Alex LiebermanFounder Mode Over FOMO: Real AI Leadership
AI is exposing which leaders are real builders and which are just playing dress-up. You can’t outsource this one to...
The single skill that has impacted my business career more than anything was copywriting.
Specifically AIDA - attention, interest, desire, action.
PS: I stole this example from @nevmed.
He’s been my #1 copywriting influence. And Frankly, personal influence.
...
Sam ParrSteal This AIDA Formula For Conversions
AIDA is the mullet haircut of copywriting: it’s been around forever, looks simple, and still absolutely crushes. Sam Parr stole...
Why Entrepreneurs Keep Building Despite Misery
Zoom in on that photo: three tired-looking people hunched over laptops, a half-erased whiteboard, empty chairs, and a to-go coffee...
Launch Late, Build an Iconic Brand Anyway
Look at this photo: a young driver in dusty overalls, crammed into an old race car, no famous logo, no...
I have a friend with a $50M stock portfolio.
I’m jealous of him. We’ve had roughly the same time horizon. He put his energy into picking stocks, I put mine into AppSumo and indexing on the side. His returns have absolutely crushed mine. Not even close.
And every time we talk about it, the same thing happens. I get this itch. Maybe I should make some trades. Maybe I should pick a few names and try to catch up. Nothing crazy, just some moves to juice my returns.
Then I actually asked him how he does it.
...
Stop Chasing Other People's Alpha
You’re not losing because you’re dumb. You’re losing because you’re playing someone else’s game on their home court. When you...
Mine PubMed For Billion-Dollar Drug Ideas
That blue PubMed screen in the image looks boring on purpose. It’s a government website, not a pitch deck. But...
LA is worth saving. Vote Spencer Pratt. https://t.co/GpQpnfsuJe
Spencer Pratt’s Unofficial AI Campaign Ad Goes Viral
You don’t need Hollywood-level production to move local voters. You need a sticky story, a recognizable face, and a simple...
Just because anyone can build software now doesn't mean software is dead. Anyone can bake bread in their home right now, yet 99% of us still choose to buy it from someone else. Simple products are complex! I will always be happy to pay...
Sell Expertise, Not Just Products
People don’t pay you just for what you sell. They pay you to not have to think about it. In...
This is an email I sent earlier today to all employees at Coinbase:
Team,
Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future.
Why now
Two forces are converging at the same time. We need to be front footed to respond to both....
Coinbase's 14% Cut: AI Meets Market Reality
Coinbase just cut 14% of its staff, but this wasn’t a typical “market downturn” email. Brian Armstrong basically said: the...
Noah KaganAppSumo Mega Menu Increased Conversions 5.64%
AppSumo added a big, chunky mega menu to their site and conversions bumped up 5.64%. The founder admits he personally...
Sell Out 5 Spots Using One Email
Want to hit a revenue goal this week? Steal this tiny email play: one offer, five spots, instant sell out....
In case it’s helpful, I shared this AI cheat sheet with a bunch of exec friends today:
1. Start with a tight leash
Think of AI like a genius intern. High agency, high intelligence, and raw horsepower. The worst thing you can do when the genius intern joins your company is give them 5 tasks and say “go.” They’ll end up doing a C+ job at each task. Instead, you start with a very short leash, give them one low-stakes job, and offer enough feedback until you they’ve reached your standard of good & earned some trust. Then you extend the leash little-by-little, as quantity of feedback goes down, quality of work goes up, and trust grows.
2. Don’t half-ass the onboarding
...
Alex LiebermanTreat AI Like Your Genius Intern
Treat AI like your genius intern: scary smart, zero context, and totally untrustworthy on day one. The magic isn’t in...
Alex LiebermanRecreate PostHog Aesthetic for Your AI Library
You don’t need a full-time art team to make your AI library look like a $10M product. Alex Lieberman used...
The 1-1-1 Rule for CEOs:
Your team can only perform at their best when they know:
1. The #1 company goal
2. The #1 project that will help you get there
3. Their #1 deliverable this quarter that will move the needle
Ayman Al-AbdullahThe 1-1-1 Rule: One Goal, One Project, One Deliverable
Most teams aren’t slow because they’re lazy. They’re slow because they’re confused. The 1-1-1 Rule slices through that fog: one...
old: Viral content
new: Viral demos
Replace Viral Content With Viral Demos
Everyone’s chasing viral content, but likes and views don’t pay the bills. Viral demos do. When the thing that spreads...
We spent $15,000 on billboards targeting one person: the guy controlling all the chemical spend at a saltwater disposal company in Texas. We mapped his commute and bought every billboard between his house and the oil field. When we finally...
Spent 15k Buying Billboards For One Guy
Most people try to “nail their ICP” with a 40-slide deck. Gaurab just dropped $15,000 on billboards to chase exactly...
Turn Pixels Into Personality: Icon Lessons from Susan Kare
Look at Susan Kare’s icons in the image: a bomb, a barking dog, a smiling Mac, a trash can that...
I join every sales call 90 seconds early and say things the prospect will never hear.
Because I'm not talking to them.
I'm talking to their AI notetaker.
Every $5M+ ecom brand runs them now. Fireflies. Otter. Fathom.
...
Join 90 Seconds Early, Let Their AI Sell
Most reps show up to sales calls right on time and think the pitch starts when the human joins. That’s...
We offered $5,000 to whichever employee got the most engagement on LinkedIn in a single quarter.
$2,500 for second.
$1,500 for third.
Plus $500 for anyone who published 20+ times.
The result: 24 employees published 581 posts in 85 days. 43,000+ reactions. 28,000+ comments. 34,000+ new followers....
Pay Employees to Post on LinkedIn Profitably
Most founders beg employees to “build their personal brand” on LinkedIn, then get surprised when nobody posts. This shows a...
Make Phone Content Your 250k Customer Acquisition Skill
If you can turn raw phone content into customers, you’re not a “social media person”…you’re a six-figure rainmaker. The game...
Weekend Habit That Sparked Billion-Dollar Decisions
Some people treat weekends like a time to shut their brain off. Others use them to quietly make billion‑dollar decisions....
Ayman Al-AbdullahDitch Mini-Me Hires and Build a Specialist Sales Machine
Most founders accidentally build a fan club, not a sales team. They keep hiring smart, hungry “mini-me” generalists and wonder...
Strip, Show Up, Ship: Elon’s Speed Playbook
Elon doesn’t “move fast and break things.” He deletes fast, shows up where it’s broken, and then moves so hard...
Successful creators write 100 posts to find 10 that work. Unsuccessful ones write 10 posts and wonder why none work.
Quantity creates quality.
Volume negates luck.
You're not doing enough.
Write 100 Posts to Find 10 Winners
Most people want viral results from half-hearted effort. They publish a handful of posts, refresh analytics, then declare, “Content doesn’t...