284 Tweets and X Posts
Boost your Twitter (X) game with Swipefile's curated Tweets category. Dive into a collection of top-performing tweets from industry leaders, providing you with inspiration and strategies to create engaging content. Learn from the best to grow your audience, increase engagement, and drive impact on Twitter.
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Bezos had the 2-pizza rule:
Never have a meeting that can’t be fed by 2 pizzas
I never understood this rule because I could eat a pizza by myself
I have the 2-car rule:
...
Ayman Al-AbdullahTwo-Car Test: The Founder vs CEO Line
Everyone loves the romantic “founder stage” of a company: small team, fast decisions, zero meetings about meetings. But there’s a...
Most people can't actually explain what AI is to a friend/coworker.
Take a page from Dr. Seuss (trust me) & you'll be set.
When someone asks me "how does ChatGPT actually work?" I used to reach for words like "pre-training," "back propagation" and "transformers." And I'd watch their eyes glaze over (understandably) in real time.
So now I just say this:
...
Alex LiebermanEnd AI Fear With One Seuss Analogy
AI freaks people out mostly because they can’t explain it, not because it’s actually that mysterious. This post gives you...
Win a Porsche by Catching an AI Mistake
Nothing snaps people to attention like: “Catch our AI slipping and win a Porsche 911 GT3 RS.” This promo takes...
Frugality Wins: Craigslist's Startup Cost Secrets
That slightly shabby beige house with the tiny craigslist.org sign out front? That’s a hundreds-of-millions-a-year business hiding in plain sight....
Win AI Tool Subscriptions and Ray Ban Meta Glasses
AppSumo is dangling some serious AI candy: three years free of top-tier AI tools plus Ray Ban Meta Glasses. This...
deliverability tip: your "from" name matters more than most people think.
subscribers who recognize the sender are more likely to open, and opens signal to inbox providers that you're trustworthy.
use a consistent name — your own, your...
Use a Recognizable From Name Every Time
Most people obsess over subject lines and completely ignore the thing your subscribers see first: the From Name. If your...
Turn Ahrefs Data Into Instant ChatGPT Dashboards
Most SEOs sit on a goldmine of Ahrefs data, but still stare at static reports like it’s 2014. The new...
The most useful reframe I've given my CEOs in 2026:
A month is now a year
Everything you used to plan in 12 months, you now have 30 days to execute
One Tuesday update from Anthropic or OpenAI can decimate your business model
...
Ayman Al-AbdullahStop Planning Years, Run 30 Day Sprints
Stop pretending you can see three years into the future when you can barely see three weeks ahead. AI is...
Leaders are either going FOUNDER MODE or FOMO MODE with AI right now.
Those in founder mode are returning to IC work, testing the bounds of what can be agentified, and constantly tell their peers that the company is moving too...
Alex LiebermanFounder Mode Over FOMO: Real AI Leadership
AI is exposing which leaders are real builders and which are just playing dress-up. You can’t outsource this one to...
The single skill that has impacted my business career more than anything was copywriting.
Specifically AIDA - attention, interest, desire, action.
PS: I stole this example from @nevmed.
He’s been my #1 copywriting influence. And Frankly, personal influence.
...
Sam ParrSteal This AIDA Formula For Conversions
AIDA is the mullet haircut of copywriting: it’s been around forever, looks simple, and still absolutely crushes. Sam Parr stole...
Why Entrepreneurs Keep Building Despite Misery
Zoom in on that photo: three tired-looking people hunched over laptops, a half-erased whiteboard, empty chairs, and a to-go coffee...
Launch Late, Build an Iconic Brand Anyway
Look at this photo: a young driver in dusty overalls, crammed into an old race car, no famous logo, no...
I have a friend with a $50M stock portfolio.
I’m jealous of him. We’ve had roughly the same time horizon. He put his energy into picking stocks, I put mine into AppSumo and indexing on the side. His returns have absolutely crushed mine. Not even close.
And every time we talk about it, the same thing happens. I get this itch. Maybe I should make some trades. Maybe I should pick a few names and try to catch up. Nothing crazy, just some moves to juice my returns.
Then I actually asked him how he does it.
...
Stop Chasing Other People's Alpha
You’re not losing because you’re dumb. You’re losing because you’re playing someone else’s game on their home court. When you...
Mine PubMed For Billion-Dollar Drug Ideas
That blue PubMed screen in the image looks boring on purpose. It’s a government website, not a pitch deck. But...
LA is worth saving. Vote Spencer Pratt. https://t.co/GpQpnfsuJe
Spencer Pratt’s Unofficial AI Campaign Ad Goes Viral
You don’t need Hollywood-level production to move local voters. You need a sticky story, a recognizable face, and a simple...
Just because anyone can build software now doesn't mean software is dead. Anyone can bake bread in their home right now, yet 99% of us still choose to buy it from someone else. Simple products are complex! I will always be happy to pay...
Sell Expertise, Not Just Products
People don’t pay you just for what you sell. They pay you to not have to think about it. In...
This is an email I sent earlier today to all employees at Coinbase:
Team,
Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future.
Why now
Two forces are converging at the same time. We need to be front footed to respond to both....
Coinbase's 14% Cut: AI Meets Market Reality
Coinbase just cut 14% of its staff, but this wasn’t a typical “market downturn” email. Brian Armstrong basically said: the...
Noah KaganAppSumo Mega Menu Increased Conversions 5.64%
AppSumo added a big, chunky mega menu to their site and conversions bumped up 5.64%. The founder admits he personally...
Sell Out 5 Spots Using One Email
Want to hit a revenue goal this week? Steal this tiny email play: one offer, five spots, instant sell out....
In case it’s helpful, I shared this AI cheat sheet with a bunch of exec friends today:
1. Start with a tight leash
Think of AI like a genius intern. High agency, high intelligence, and raw horsepower. The worst thing you can do when the genius intern joins your company is give them 5 tasks and say “go.” They’ll end up doing a C+ job at each task. Instead, you start with a very short leash, give them one low-stakes job, and offer enough feedback until you they’ve reached your standard of good & earned some trust. Then you extend the leash little-by-little, as quantity of feedback goes down, quality of work goes up, and trust grows.
2. Don’t half-ass the onboarding
...
Alex LiebermanTreat AI Like Your Genius Intern
Treat AI like your genius intern: scary smart, zero context, and totally untrustworthy on day one. The magic isn’t in...
Alex LiebermanRecreate PostHog Aesthetic for Your AI Library
You don’t need a full-time art team to make your AI library look like a $10M product. Alex Lieberman used...
The 1-1-1 Rule for CEOs:
Your team can only perform at their best when they know:
1. The #1 company goal
2. The #1 project that will help you get there
3. Their #1 deliverable this quarter that will move the needle
Ayman Al-AbdullahThe 1-1-1 Rule: One Goal, One Project, One Deliverable
Most teams aren’t slow because they’re lazy. They’re slow because they’re confused. The 1-1-1 Rule slices through that fog: one...
old: Viral content
new: Viral demos
Replace Viral Content With Viral Demos
Everyone’s chasing viral content, but likes and views don’t pay the bills. Viral demos do. When the thing that spreads...
We spent $15,000 on billboards targeting one person: the guy controlling all the chemical spend at a saltwater disposal company in Texas. We mapped his commute and bought every billboard between his house and the oil field. When we finally...
Spent 15k Buying Billboards For One Guy
Most people try to “nail their ICP” with a 40-slide deck. Gaurab just dropped $15,000 on billboards to chase exactly...