Most people try to “fix everything” in their business at once. Big mistake. This image shows a saner path: improve one thing each month. By next year, your business will look totally different.
Marketing Analysis
This plan breaks business improvement into bite-sized wins. Each month gets a single focus—from homepage to pricing to reviews. It’s simple, visual, and actionable, which keeps momentum high.
Why It Works
- Focus beats frenzy: one improvement at a time = steady growth
- Visual calendar motivates progress
- Easier to track results and iterate
- Builds compounding improvements across the year
Examples
- HubSpot’s “Blog optimization month” boosted leads by 15%
- McDonald’s focused on mobile app updates one quarter, increasing orders 23%
- Shopify store owners who routinely test one page per month often see conversion lifts up to 30% over a year