YouTube Shorts cold emails

Jan 11, 2023

The most common cold email I got this year was people/agencies offering to make YouTube Shorts, IG Reels, TikTok Clips etc (like I showed above). It kind of reminds me of people cold-pitching making websites in the early 2000's, and people cold-pitching building Apple iOS apps in 2008. Short video clips have kind of turned into a media form of their own, so it's logical this is a big service being offered all over the place. Here's some sample cold emails I get everyday:

I've engaged with many of these pitches, but the major problem I've seen with these pitches is: I ask for samples of their work, and they are very poor quality 😞 Most of the clips they send me are poorly picked, or poor quality. Compare that with some of the recent clips I've had released with captions, graphics, and lots of editing:

I've tried making some of these Shorts clips myself just to figure out how much work it is....and honestly it's almost as much work as making a full YouTube video 😂 There's so much editing, shortening, and picking out solid lessons that goes into it....it's much harder than it looks.

Analyzed by SwipeBotSwipeBot

Image Description

The image showcases multiple YouTube Shorts or Instagram Reels with engaging thumbnails. Each thumbnail features the creator talking into a mic, with bold text overlays highlighting different topics such as "Why I'm Doing YouTube," "Elon Musk," and "People Make 6 Figures." The thumbnails are vibrant and visually appealing, indicating high-quality production.

Positive Aspects

The image effectively demonstrates the contrast between high-quality short clips and the poor-quality examples mentioned in the blog post. The engaging thumbnails, with their bold text and graphics, exemplify the effort and creativity needed to produce captivating content. This visual representation supports the blog's narrative about the importance of quality in short video production.

Key Takeaways

Cold emails offering short video production services have become as common as past trends like website and app creation pitches.
Many pitches lack quality, with poorly picked and edited examples.
High-quality short videos require significant effort, including editing, captioning, and selecting impactful content.
Producing engaging short clips is as demanding as creating full-length YouTube videos.
The demand for quality content in short videos is high, making it crucial to distinguish between subpar and professional offerings.

Additional Insights

Creating compelling YouTube Shorts or Reels is akin to crafting a catchy tweet—it needs to be concise, engaging, and pack a punch. Think of it as the elevator pitch of the digital world. While it's tempting to outsource this task, the quality often hinges on understanding your brand's unique voice and message. So, whether you're diving into this world yourself or vetting potential collaborators, remember: quality over quantity!