YouTube Shorts cold emails
I've engaged with many of these pitches, but the major problem I've seen with these pitches is:
I ask for samples of their work, and they are very poor quality 😞
Most of the clips they send me are poorly picked, or poor quality.
Compare that with some of the recent clips I've had released with captions, graphics, and lots of editing:
Image Description
The image showcases multiple YouTube Shorts or Instagram Reels with engaging thumbnails. Each thumbnail features the creator talking into a mic, with bold text overlays highlighting different topics such as "Why I'm Doing YouTube," "Elon Musk," and "People Make 6 Figures." The thumbnails are vibrant and visually appealing, indicating high-quality production.
Positive Aspects
The image effectively demonstrates the contrast between high-quality short clips and the poor-quality examples mentioned in the blog post. The engaging thumbnails, with their bold text and graphics, exemplify the effort and creativity needed to produce captivating content. This visual representation supports the blog's narrative about the importance of quality in short video production.
Key Takeaways
- Cold emails offering short video production services have become as common as past trends like website and app creation pitches.
- Many pitches lack quality, with poorly picked and edited examples.
- High-quality short videos require significant effort, including editing, captioning, and selecting impactful content.
- Producing engaging short clips is as demanding as creating full-length YouTube videos.
- The demand for quality content in short videos is high, making it crucial to distinguish between subpar and professional offerings.
Additional Insights
Creating compelling YouTube Shorts or Reels is akin to crafting a catchy tweet—it needs to be concise, engaging, and pack a punch. Think of it as the elevator pitch of the digital world. While it's tempting to outsource this task, the quality often hinges on understanding your brand's unique voice and message. So, whether you're diving into this world yourself or vetting potential collaborators, remember: quality over quantity!
