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Copywriting in real life:
• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”
Something that stands out even just a little can get way more attention.…
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
Sprinkling in some “Social Proof” is one of the simplest additions to sales copy.
Look at this email footer and how it gains so much credibility by adding a few …