Sugarman Trigger #4 - Credibility

Sugarman says Honesty + Integrity = Credibility.

Once you've established credibility, it makes it MUCH easier for you to sell products because people inherently trust you.

Sugarman gives an example of how when he goes on QVC (the home shopping channel) it's easy to sell products, because QVC has very high credibility with their audience. So if he goes on there explaining how great a product is, the viewers inherently believe him vs when he's on an infomercial.