Sugarman Trigger #4 - Credibility
Sugarman says Honesty + Integrity = Credibility.
Once you've established credibility, it makes it MUCH easier for you to sell products because people inherently trust you.
Sugarman gives an example of how when he goes on QVC (the home shopping channel) it's easy to sell products, because QVC has very high credibility with their audience. So if he goes on there explaining how great a product is, the viewers inherently believe him vs when he's on an infomercial.
Analyzed by SwipeBotSwipeBot
Image Description
The image features a cartoon character sitting on an orange chair, holding a newspaper labeled "WSJ" (Wall Street Journal), with a caption saying, “It’s in The Wall Street Journal, so it MUST be legit!”
Positive Aspects
- Visual Emphasis on Credibility: The image humorously underscores the idea that being featured in a reputable source like The Wall Street Journal boosts credibility. This visually reinforces the blog’s theme of credibility being key to persuasion.
- Engaging and Relatable: The cartoon style adds a playful touch, making the concept of credibility more approachable and memorable for readers.
Key Takeaways
- Credibility Equation: Honesty plus integrity equals credibility, forming the foundation of trust in sales.
- Ease of Selling with Credibility: Once credibility is established, selling becomes significantly easier because customers naturally trust you.
- Real-World Example: Joe Sugarman’s experience with QVC highlights how existing credibility with an audience can lead to successful sales.
Additional Insights
- Trust is Transferable: Being associated with credible platforms or publications can enhance your own credibility. It’s like borrowing trust from a trusted source.
- Humor in Credibility: Using humor, like the cartoon, can be an effective way to convey serious messages. It makes the content stick without being too heavy.
- Practical Application: Consider where your product or service can be featured to leverage existing credibility. Think reputable publications, influencers, or platforms that align with your brand values.
