This is the pricing structure for a course called 10X Email Pricing Mastery. It’s very simple, just showing the full price of $997 and then an option 12-month plan where you pay $97.
This is an extremely common (and simple-to-understand) pricing structure that works very well.
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This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
A simple comparison chart can make-or-break someone’s decision to buy. Here’s a great one from Ramon Vanmeer’s company Genius Litter (which was recently on Shark Tank). …
Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:
…they don’t!
It’s hidden in a random FAQ page.…
Mike was selling air purifiers for $1,000. He couldn’t sell many at that price, so he upped it to $2,000 and then he couldn’t keep them in stock.
What changed?…
Wow…this graphic shows a surprising conclusion:
When Nike sells a $100 shoe, they make only $5 in profit.
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Wow, the data presented in this graphic is truly eye-opening …
