10X Email Mastery Pricing

This is the pricing structure for a course called 10X Email Pricing Mastery. It’s very simple, just showing the full price of $997 and then an option 12-month plan where you pay $97.

This is an extremely common (and simple-to-understand) pricing structure that works very well.

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Hidden pricing structure for AltMBA

Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:

…they don’t!

It’s hidden in a random FAQ page.


Shoe profits bar chart

Wow…this graphic shows a surprising conclusion:

When Nike sells a $100 shoe, they make only $5 in profit.

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Wow, the data presented in this graphic is truly eye-opening …