1905 Coca Cola Ad
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This 1905 Coca-Cola ad wasn’t just selling a drink. It sold status. Featuring Lillian Nordica, a famous opera singer, it connected Coca-Cola with elegance, beauty, and a touch of aristocracy—all for just five cents.
Marketing Analysis
Instead of showing a refreshment on a hot day, Coke showed refinement. Nordica’s lavish dress, pearls, and posture made the brand feel aspirational. The message? “Drink Coke, feel classy.”
Why It Works
- Used celebrity endorsement to transfer prestige
- Associated a cheap product with a high-end experience
- Created contrast: luxury visuals + affordable price
- Reinforced brand perception through ornate design
Examples
- Tiffany & Co. uses celebs like Beyoncé to elevate brand aura
- George Clooney boosts Nespresso’s “sophisticated” appeal
- L’Oréal makes mass-market makeup feel premium with stars
Analyzed by Swipebot
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