1962 If You Run Out Of Gas Volkswagen Print Ad

This 1962 print ad was part helps solve a problem when you run out of gas. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention. The Regions Report graphically represents the likely distribution of visual attention during preattentive processing. Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.