1966 Volkswagen Cost Print Ad

Nine cars. One headline. And a tiny VW that steals all your attention. This old Volkswagen ad tricked your brain in the best way possible—it used contrast and clarity to shout without being loud.

Marketing Analysis

Every element pushes you to one idea: the Beetle holds its value. All the other cars blur together, but the bright, rounded VW pops off the page. The bold price number locks the message before you read a single line.

Why It Works

• The eye jumps to the “hero” car
• Smart use of contrast guides focus
• Single, clear value message
• Buyers feel they’re making the clever choice

Examples

• Apple’s “Shot on iPhone” keeps focus on one image
• Tesla ads isolate one sleek car in white space
• Dollar Shave Club’s video sells one idea, nothing extra