1964 Zippo Lighter Print Ad
One of the Classic Zippo Lighter Print ads from the 1960's campaign. Showing that the Zippo still works 20 years later.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Analyzed by SwipeBotSwipeBot
Image Description
The 1964 Zippo lighter print ad showcases a hand holding a lit Zippo lighter with the slogan “Zippo... the lighter that works.” Below, it emphasizes the lighter's reliability, claiming it was present at the 1943 Casablanca meeting of Roosevelt and Churchill and still functions in 1964. The ad also features various models of Zippo lighters available for purchase.
Positive Aspects
- Historical Appeal: The ad cleverly uses historical context, referencing a significant wartime meeting, to highlight the lighter's reliability and longevity.
- Bold Claim: The promise of fixing any Zippo lighter if it fails adds a strong guarantee, reinforcing trust in the product.
- Visual Hierarchy: The ad effectively uses visual elements to guide focus, starting with the slogan and moving to the historical context.
Key Takeaways
- Zippo emphasizes durability by linking their product to a historic event and showcasing its continued functionality.
- The ad uses visual cues to capture attention, with a strong focus on the lighter and the historical claim.
- A clear warranty offer reassures customers of the product's quality and the company's commitment to reliability.
Additional Insights
- Nostalgia and Trust: By associating the lighter with a major historical event, Zippo taps into nostalgia and builds trust, suggesting that their product stands the test of time.
- Effective Storytelling: The ad tells a story through its visuals and text, creating a narrative that engages consumers.
- Classic Design: The simple yet effective design of the ad reflects the classic and timeless nature of the Zippo lighter itself.
