How American Express Sold Status With A Simple Tagline

American Express: Turning Shopping Into Status

What's in Store with American Express: A Lesson in Prestige Marketing

How Singha Beer Made Thai TV Ads Work

When Ads Look Like Science: The Genius of Data-Driven Marketing

When Typography Becomes Storytelling

What Corporate Advertising Can Really Do For You

Ogilvy’s Ads Still Sell Decades Later: The Power of Measurable Marketing

Ogilvy’s Bold “Could You Make the Grade?” Ad

Ogilvy’s Blueprint for Winning TV Commercials

This Vintage Advertising Layout Still Teaches Modern Marketers a Lesson

The Ad Budget Question That Never Gets Old

The Timeless Charm of “His First Schweppes”

The Schweppesman Gets Outsmarted—And the Ad Wins

How Schweppes Found Gold in the American West

The Schweppesman Rides Again: How a Classic Ad Sells Sophisticated Fun

Old-School Luxury: How Schweppes Made Carbonation Feel Classy

How Schweppes Made Winter Cool

The Smartest Ad You’ll Ever See About a Tonic Water

The Schweppesman Meets the Princess of Bangalore

Old-School Cool: The Schweppesman Sells Class, Not Soda

Vintage Cool: Schweppes Sells Sophistication by the Pool

The Power of Simple, Cheerful Copy

This classic Guinness ad nails the art of keeping things simple and joyful. A happy toucan, a smiling man, and...

The Seal That Sold Guinness

This classic Guinness ad nails memorability with humor and visual storytelling. A zookeeper chases a seal balancing a pint—simple, funny,...