DDBs Volkswagen’s Think Small Print Ad
Print Ads
Aug 9, 2017
This 1959 Volkswagen's ad created by DDB changed the Advertising industry
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
The iconic "Think Small" print ad by Volkswagen features a small image of a Beetle in the upper left corner, surrounded by ample white space. The tagline "Think small." is prominently placed below, accompanied by concise, witty copy.
Positive Aspects
- Simplicity and Impact: The ad's minimalist design draws attention to the message and the product. The use of white space is bold and effective, emphasizing the car's unique selling proposition.
- Innovative Copy: The copy is clever and direct, resonating with the audience by challenging conventional norms and inviting them to reconsider their perceptions.
Key Takeaways
- Revolutionary Approach: The ad broke the mold of traditional car advertising by focusing on simplicity and honesty.
- Visual Hierarchy: The strategic use of white space and small visuals created a striking contrast that captured viewers' attention.
- Cultural Shift: Encouraged a shift in consumer thinking, promoting the idea that smaller can be better.
Additional Insights
- Historical Context: In an era dominated by large, flashy cars, Volkswagen's ad was refreshingly contrarian, aligning with the cultural shifts of the late 1950s.
- Enduring Influence: This ad is often cited in marketing courses as a textbook example of effective advertising, proving that sometimes less is more.
 (3).png?width=3840&quality=80)
