About page for saas - social media scheduler

Later nails its About page by turning trust into clicks. It opens with a short story about its history, then instantly stacks proof—logos, press blurbs, and a confident CTA closing the deal.

Marketing analysis

This isn’t just storytelling. It’s a trust ladder. Later shows credibility first (years in business), authority next (logos and press), then moves users toward action with a simple button.

Why it works

• Establishes credibility with a founding story
• Builds authority with client logos and media mentions
• Keeps copy conversational and easy to scan
• Ends with a confident, low-friction CTA

Examples

• Slack lists client logos like Airbnb and Target to show scale.
• Shopify highlights press mentions and customer success stats.
• Notion’s About page uses simplicity and user numbers to signal trust.
• Mailchimp pairs awards and testimonials before asking visitors to “Sign Up Free.”