Add social proof by linking to famous names or brands

Look at this HouseOfRave move: they dropped a few famous logos (MTV, LV, Wells Fargo) at the bottom of every product page. Boom — instant credibility. The result? A 21% bump in sales, plus bigger orders from high-value clients.

Marketing Analysis

This is textbook social proof. People think, “If MTV and Wells Fargo trust these guys, I probably can too.” It’s a shortcut to earning trust without needing a long sales pitch.

Why It Works

• Uses the “authority bias” — we trust names we recognize
• Adds instant credibility to every product page
• Reduces buyer hesitation
• Works silently in the background while you sell

Examples

• Basecamp lists companies like Shopify and NASA on its homepage
• Slack highlights top clients like Airbnb and Expedia
• HubSpot shows logos of over 100,000 users worldwide
• Stripe displays partner brands like Amazon and Lyft