Sugarman Trigger #3 - Integrity
Integrity as a psychological trigger is a whole view of your product/service.
Are you frequently over exaggerating?
Are you saying things that are hard to believe?
This just doesn't seem totally real.
If you keep exaggerating in your marketing, it will be harder for people to believe you, especially when deciding if they should fork over money to you.
This is how people might view you, making them reluctant to trust you.
So make sure to show integrity throughout all your marketing, it will help you massively in the long run.
Image Description
The image showcases a dubious advertisement with exaggerated claims about making money quickly. An arrow points to the headline with a sarcastic note, "Oh reallllyyy?" highlighting its incredibility.
Positive Aspects
The image effectively illustrates the pitfalls of using exaggerated claims in marketing. By visually representing a scammy ad, it underscores the blog's message about the importance of integrity. The sarcastic annotation adds a humorous touch, making the point more engaging and memorable.
Key Takeaways
- Integrity in marketing ensures trust and credibility, essential for long-term success.
- Exaggerated claims can lead to skepticism and diminish potential customer trust.
- Consistent honesty in messaging helps build a loyal customer base.
Additional Insights
Think of integrity as your marketing "sniff test." If something smells fishy, your audience will sniff it out too. Avoid the temptation to oversell with grandiose promises. Instead, focus on delivering real value and authentic messaging that resonates with your audience.
