Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through the AIDA Formula first. You can even tell ChatGPT to “Write it in AIDA style” and it’ll do it! Of any writing tactic I've ever learned, this is the one that's kept on giving over the years: • Attention: Grab attention with something catchy and relevant. • Interest: Tell them interesting facts or uses for a product. • Desire: Make them desire the product/service. • Action: Get them to take an action. Use it wisely my friend.