This simple doodle nails what every marketer must master: AIDA. Attention. Interest. Desire. Action. It’s not sexy or new, but it’s the skeleton behind almost every great ad ever written.
The Classic AIDA Breakdown
A slick landing page or sales email always runs through these four steps:
- Attention: Hook your reader fast (a stat, big promise, or bold statement)
- Interest: Make them lean in with useful info or insight
- Desire: Stoke their emotions, show transformation or results
- Action: Make it easy to click, sign up, or buy
Why It Works
- Moves people down the funnel naturally
- Engages both emotion and logic
- Easy to repeat across formats
- Keeps writing focused and punchy
Examples
- Apple ads: stunning visuals grab attention, sleek features keep interest.
- Dollar Shave Club’s viral video: humor built desire, and “Join now” was the perfect action.
- Nike: “Just Do It” compresses the entire formula into three ferocious words.
Analyzed by Swipebot
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