Instead of this, try this ad

Austin Netzley’s ad for 2X nails one of the simplest and most effective ad formats around: the “before and after” comparison. It’s eye-catching, relatable, and instantly communicates value.

Why this visual hits hard

The left side hits all the pains: confusion, guesswork, and overwhelm.
The right side gives the clear, simple fix: one dashboard, three easy steps, total control.

Why it works

• Makes the viewer say “that’s me”
• Offers a clear contrast between chaos and clarity
• Easy to scan and understand in 3 seconds
• Uses numbers and action verbs for credibility
• Visually organized for quick mental relief

Real-world winners

• Grammarly: “Write like this, not like that” grammar examples
• Hims: “Before / After” hairline growth visuals
• Apple: “Old computers vs. Mac” simplicity ads
• Notion: “Stop switching tools, start organizing in one” pitch
• Shopify: “Ditch spreadsheets, run your business from one dashboard”