Pressure Washing Ad

This ad wasn’t painted or printed—it was pressure washed into a highway wall. A cleaning company literally used their own service as the medium for advertising. It’s DIY, cheeky, and can’t be unseen by anyone driving by.

Marketing Analysis

This stunt flips traditional media costs on their head. No billboard rental, no print cost—just water, a pressure washer, and a creative idea. The ad also demonstrates the product in action, which instantly builds trust and curiosity.

Why It Works

• Free “billboard” on a high traffic zone
• Demonstrates the product while advertising it
• Uses curiosity and humor to be remembered
• Feels a bit rebellious (which captures attention)

Examples

• Mr. Clean cleaned one white stripe on a dirty crosswalk—viral in a day.
• Febreze graffiti-cleaned smelly alleys to promote freshness.
• Reverse Graffiti Project by Green Works used pressure washing to reveal eco-friendly messages on city walls.