ATIDFA Copywriting Formula
This is a copywriting formula that means:
Attention
Transformation
Interest
Desire
FAQ
Action
Keep an avocado from turning brown
This combination of images and callout text taught me something I never knew: Several ways to keep an avocado nice and green for longer!
Feb 25, 2023
Images
Advice
Have a better weekend with less screen time
Avoid mindlessly opening up social media or playing on your phone using Downtime on iPhone. It’s easy! Settings → Search “Downtime” Click Downtime Click...
Aug 28, 2023
Motivation
Advice
Pop up with CTA that is activated when scrolling
This pop up is activated as you scroll the home page. I like it because at every moment one line of copy can convert...
Feb 10, 2022
Pop Ups
McDonald's Billboard
Ouch, posted near the Starbuck's headquarters McDonald hits hard with this clever billboard.
Nov 13, 2017
Outdoor Advertising
Billboards