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How To Create Advertising That Sells by David Ogilvy
This is David Ogilvy's most successful ad, bringing in billions of dollars of revenue for the Ogilvy & Mather advertising agency. They literally just...

SEO link request email from Tony Robbins team
Tony Robbins SEO team sends out emails like this anytime someone mentions Tony Robbins on their website but doesn't link him. This technique surely...
The 4 C's Formula to Keep Your Copy Clear
Clear. Concise. Compelling. Credible. Here’s one of my favorite formulas because it reminds me to stay focused on the goals of the copy and...

Big list of subject lines and their open rates
This is a big list of headlines and subject lines used on KopywritingKourse over the years, with their corresponding open rates.