Here is a good email from Aweber that tells it's users they have a new Facebook Group. It also sets a few expectations and does so in a fun tone.
Subject: You're invited to join the AWeber Community
Copy:
Hey there!
You're officially invited to join the AWeber Community, a space for you to share your experience with email, learn new strategies and tactics, and exchange tips with other AWeber customers.
Plus, members get access to community-exclusive content. (Like the pack of email optimized GIFs waiting for you when you join!)
I want in! ????????
Have questions? We've got you covered:
Q: How do I join?
A: You can join the AWeber Community riiiight here! (Or simply click the big purple button above.) Once an admin approves your request, you can hop on in and start a discussion.
Q: What kinds of stuff should I share?
A: We want to know more about you! Introduce yourself, what you do, and post your first question or a fun fact about yourself. (Bonus points for GIFs.)
Here are some ideas to get you started:
Share a recent email campaign that you love
Get feedback on your next subject line or call-to-action
Discuss your favorite AWeber feature
Celebrate your weekly wins
Meet your moderators:
We're real, live people. Not robots! (We promise.)
Image
Tom T., Marketing Product Manager
Chris V., Creative Director
Olivia D., Social Media Specialist
Q: What if I have an account-related issue?
A: If you've come across a bug or have trouble with your account, our Customer Support team is here for you!
Q: I have a community-related question. Who do I ask?
A: You can shoot it over to oliviad@aweber.com.
Join the community
AWeber
Olivia D., Social Media Specialis
Image Description
The email features a clean, professional layout with the AWeber logo at the top. It includes a friendly invitation to join the AWeber Community, featuring a fun, upbeat tone with emojis and a big purple "I want in!" button. The email is visually engaging, displaying a photo of the community moderators, adding a personal touch.
Positive Aspects
The email effectively balances professionalism with a friendly, inviting tone. It uses humor and engaging language to encourage participation and make the community feel welcoming. The inclusion of a clear call-to-action button is a strong motivator for users to join the group.
Key Takeaways
- Invitation to Engage: AWeber invites users to join their Facebook community, emphasizing sharing experiences and learning.
- Exclusive Content: Members receive access to special content, like email-optimized GIFs.
- Personalized Interaction: Introduces community moderators to add a personal touch and encourage interaction.
- Support and Guidance: Provides clear instructions for joining and who to contact with questions.
- Encouragement to Share: Offers ideas for engagement, such as sharing email campaigns and weekly wins.
Additional Insights
Joining a community like this can be a game-changer for users looking to enhance their email marketing strategies. It’s not just about access to exclusive content; it’s about forming connections and learning from peers. Plus, who can resist a good GIF? 🕺
