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Use email newsletter content to re-post on every social media platform

Emails
Videos
·
Published on Aug 11, 2025·

Creating content for email can be easily modified for audio, video, or text.

A big mistake is to spend a bunch of time creating content for one medium (like email), then not re-using that content elsewhere. 

That’s like throwing all your hard work into the toilet :-(

Instead we want to reuse that content elsewhere.

For example my weekly S.W.I.P.E.S. Email gets turned into:

  1. Social media posts on X, Instagram, LinkedIn, Pinterest.

  2. Blog posts and essays 

  3. Podcasts

  4. Video

  5. Private lessons for members

I’m able to take my weekly email newsletter…

creating-an-email-gif

…then take that same content and post it on my website:

swipefile-gif

…then I can take those same images and concepts and make them into social media posts:

tweet-ogilvy


…then I can take the popular content and make videos out of it:

perfect-email-video

By simply making a lot of emails, I’m able to post content across all sorts of different platforms.

You can do this too…with email as your base. 

🎧 Prefer listening to this? Here's a podcast version! 🎧

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