Here is a good email from Aweber that tells it’s users they have a new Facebook Group. It also sets a few expectations and does so in a fun tone.
Subject: You’re invited to join the AWeber Community
You’re officially invited to join the AWeber Community, a space for you to share your experience with email, learn new strategies and tactics, and exchange tips with other AWeber customers.
Plus, members get access to community-exclusive content. (Like the pack of email optimized GIFs waiting for you when you join!)
I want in! ????????
Have questions? We’ve got you covered:
Q: How do I join?
A: You can join the AWeber Community riiiight here! (Or simply click the big purple button above.) Once an admin approves your request, you can hop on in and start a discussion.
Q: What kinds of stuff should I share?
A: We want to know more about you! Introduce yourself, what you do, and post your first question or a fun fact about yourself. (Bonus points for GIFs.)
Here are some ideas to get you started:
Share a recent email campaign that you love
Get feedback on your next subject line or call-to-action
Discuss your favorite AWeber feature
Celebrate your weekly wins
Meet your moderators:
We’re real, live people. Not robots! (We promise.)
Tom T., Marketing Product Manager
Chris V., Creative Director
Olivia D., Social Media Specialist
Q: What if I have an account-related issue?
A: If you’ve come across a bug or have trouble with your account, our Customer Support team is here for you!
Q: I have a community-related question. Who do I ask?
A: You can shoot it over to firstname.lastname@example.org.
Join the community
Olivia D., Social Media Specialis