Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad

West Shore Home nailed the “Before and After” ad format—but added a killer twist: time. Instead of just showing a remodel glow-up, they labeled it “This Morning” and “Late Afternoon.” Boom. Now it’s not just transformation, it’s speedy transformation.
Why It Works
- Adds proof of quick results (same-day turnaround builds trust).
- Visual contrast instantly grabs attention.
- Uses relatable timing—everyone knows how long a “day” feels.
- Makes the offer feel effortless (no lengthy remodel nightmares).
Real-World Examples
- Domino’s “Delivery in 30 minutes or less.”
- Smile Direct Club’s “Results in weeks, not months.”
- FedEx’s “When it absolutely, positively has to be there overnight.”
- Amazon Prime’s “Order today, get it tomorrow.”
Fast is sexy—and this ad shows exactly how to sell it.






