Backlinko Scaling Content Graphic

Ever wonder how pro marketers crank out amazing content every week? This visual lays it all out. It’s not magic. It’s a smooth, repeatable process that turns ideas into traffic-grabbing content.

The Marketing Engine at Work

This flowchart shows content creation like an assembly line: start with research, move through writing and editing, then polish with visuals and promotion. Each step is about reducing friction and maintaining momentum.

Why It Works

• Each step has a clear purpose, so nothing feels chaotic
• Visualizing the process keeps teams aligned
• Separating “create” from “promote” ensures both get full attention
• Built-in quality checks prevent sloppy publishing

Examples

• HubSpot’s content team uses similar workflows with Trello to manage 1,000+ posts a year
• Ahrefs’ blog runs on keyword-first planning, leading to over 3M organic visits
• Buffer maps every post from draft to tweet in Asana to keep 10+ contributors synced