I love stuff where your brain just "gets it right away." This chart shows the top colors to wear for max safety on a bike. You learn something valuable from just a tiny square of information!
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Copywriting Formula - 5 Basic Objections
The 5 basic objections: 1.) I don’t have enough time. 2.) I don’t have enough money. 3.) It won’t work for me. 4.) I...
Jul 10, 2017
Formulas
Durex Pandemic Ad Campaign
Here's how to write an ad during a pandemic.
Jul 28, 2020
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The Wright Brothers Bicycle Ad
The Wright Brothers funded the development of the first powered airplane with their bike shop. This was the simple ad they’d post in the...
Jun 17, 2023
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Hilariously good lawyer billboard 😂
Visiting Houston this weekend I happened to drive by this amazing billboard. Of the hundred other lawyer billboards I saw that day, THIS ONE...
May 21, 2023
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