Book Split Test: Rob Roseman’s WTF Divorce Journal
In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram followers:
Just 4 weeks after thinking of the idea I'm holding Rob's physical book in my hand! That's impressively fast execution!
I've procrastinated writing books by months and years, so to see someone do this in ONE MONTH was impressive. He did it like this: WEEK 1: He got the concept for the book, then split tested titles and covers on Instagram.
He also did some sample book store split testing for fun:
WEEK 2: In Office Hours sessions we came up with content formats for inside the book, he split test those as well on his Instagram account:
WEEK 3: Once he got the content types down, he created all the content and published. He heavily leveraged his divorce Instagram account for content which helped show what content was socially proven.
**Side Note: His Instagram just started to pop a few months ago, so he didn't have an already giant community until very very very recently.
Now that's some HUSTLE seen right inside our copywriting community!
Image Description
The image shows someone holding the "WTF Divorce Journal" book. The cover is bold, featuring neon-style text and the tagline "The Raw, The Real, and The Ridiculously Relatable." It highlights its Instagram popularity with "Loved by 117,000 on Instagram."
Positive Aspects
The image effectively showcases the physical product, conveying the tangible achievement of publishing a book. The cover’s bold design and mention of Instagram followers emphasize its appeal and social proof, aligning perfectly with the post's theme of rapid execution and community engagement.
Key Takeaways
- Rapid Execution: The book went from concept to physical copy in just four weeks by leveraging Instagram for feedback.
- Community Engagement: Rob used his Instagram followers to split test titles, covers, and content, ensuring a socially proven product.
- Content Creation: The book content was developed based on formats tested during Office Hours sessions, ensuring relevance and resonance with the audience.
- Social Proof: The book's cover highlights its Instagram following, adding credibility and attracting potential readers.
- Iterative Process: Continuous feedback and testing played a crucial role in the book’s development, illustrating the power of community-driven creation.
Additional Insights
Publishing a book in a month is no small feat, but Rob’s method shows what’s possible with a clear plan and the right tools. By engaging with his audience and using split tests, he not only gained valuable feedback but also created anticipation and excitement. This approach is a masterclass in leveraging digital platforms for rapid product development.
