Brilliant vintage sneaker ad
Print Ads
Jul 6, 2022
I have no idea what the "secret code” is. It may be gibberish but I stared at this ad for a solid 5 minutes. This copywriter captured my attention for that long. There is the brilliance.
Image Description
A vintage sneaker ad featuring a blue Keds shoe with a Cub Scouts logo. The headline reads, "This ad is in code," with a playful, coded message below.
Positive Aspects
This ad brilliantly captures attention with its intriguing "secret code." The playful mystery engages viewers, encouraging them to spend time deciphering the message. The visual appeal of the classic Keds sneaker adds a nostalgic charm that complements the clever copy.
Key Takeaways
- Engagement through Mystery: The coded message draws viewers in, making them spend more time with the ad.
- Nostalgic Appeal: The vintage design and Cub Scouts logo evoke a sense of nostalgia and trust.
- Direct and Clever Copy: The straightforward headline combined with the mysterious code creates curiosity and interaction.
Additional Insights
This ad shows the power of curiosity in copywriting. By presenting a puzzle, it not only grabs attention but also makes the viewer feel smart once they decode it. This technique can be great for creating memorable and interactive ads. Plus, who doesn't love a little mystery with their marketing?
