Built With Three Tiered Pricing Structure

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This is an awesome pricing structure that is:

  • Easy to read and understand.
  • Looks very clean and professional.
  • Makes it obvious which is the best plan (the middle one).

They make good use of three tiered pricing, where there’s a cheap option, medium option (optimal), and expensive option:

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Hidden pricing structure for AltMBA

Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:

…they don’t!

It’s hidden in a random FAQ page.


Shoe profits bar chart

Wow…this graphic shows a surprising conclusion:

When Nike sells a $100 shoe, they make only $5 in profit.

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Wow, the data presented in this graphic is truly eye-opening …