Coronavirus mask infographic
Ads
Apr 30, 2020
Fine is the Middle East's leading tissue brand. When the coronavirus pandemic hit, they published this comparative infographic showing off the benefits of their mask vs the standard white mask found in most stores.
What's great about it:
- The simple color scheme makes it easy to read
- The bullet points are short and straight to the point
- It's convincing and highly relevant
Image Description
The infographic compares the Fine Guard mask with a conventional mask, highlighting key features such as mask life, cost per day, filtration level, virus and bacteria impact, reusability, environmental impact, and comfort. It uses a straightforward side-by-side layout with a consistent color scheme to emphasize the advantages of the Fine Guard mask.
Positive Aspects
- Clarity and Simplicity: The infographic uses a simple color scheme that makes the information easy to digest quickly.
- Concise Messaging: Bullet points are short and direct, allowing for quick comprehension of the benefits.
- Relevance and Persuasiveness: The comparison is highly relevant, addressing key concerns during the pandemic, such as cost, reusability, and environmental impact.
Key Takeaways
- Longevity and Cost Efficiency: The Fine Guard mask lasts over a year and costs under $0.05 per day, unlike conventional masks which last 8 hours and cost $0.50–$2.00 daily.
- Advanced Protection: It uses Livinguard technology to neutralize viruses and bacteria on contact, offering better protection than standard masks.
- Environmental Benefits: The Fine Guard mask is reusable up to 30 washes, reducing waste compared to single-use masks.
- Comfort and Safety: Designed with a one-way valve for temperature regulation, enhancing comfort.
Additional Insights
- Sustainability Angle: Emphasizing the environmental impact is a smart move. With increasing awareness about sustainability, making a reusable mask a key selling point taps into consumer concerns.
- Economic Appeal: Highlighting the cost savings can attract budget-conscious consumers, making the Fine Guard mask an attractive option for long-term use.
