Change the paint, change the room

Nov 15, 2023

This is the paint equivalent of good copy: Slightly modify where the paint is (and isn't) and it changes up the whole thing.

1966 version of a lead magnet download

Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a...

Interesting email from Aweber that attempts to lure people from LeadPages by showcasing they have similar features for free in an existing account.

This XKCD graphic came out in 2014 after a small database of code…which happens to secure all the traffic on the internet…went out of...