Cholula hot sauce

Most hot sauces try to prove how spicy they are. Cholula flips that script. It’s flavorful, versatile, and easy on your stomach. That’s positioning magic.

Why this works

• It speaks to a larger audience, not just heat-seekers.
• It promises flavor over pain — a strong emotional hook.
• It becomes a “daily use” product instead of a dare.
• The “not too hot” angle taps into relatability and inclusivity.

Examples

• Tabasco markets “since 1868” heritage, while Cholula sells flavor balance.
• Frank’s RedHot became mainstream by associating with comfort foods like buffalo wings.
• Tapatío wins loyalty through cultural pride; Cholula through versatility.

It’s not just a condiment. It’s confidence in a bottle.