Classic Charles Atlas comic ads
Jun 22, 2020
Ads
This is a famous Charles Atlas ad format that appeared in comic books for decades.
That's part of what makes this ad so good - it blends into the rest of the magazine with its own little cartoon strip.
The story that it tells is at least a bit relatable for its target audience:
- Skinny guy gets bullied at the beach in front of a girl.
- Skinny guy feels ashamed and orders Charles Atlas' book.
- "Later", the skinny guy is all big and buff.
- The ex-skinny guy returns to the beach and gets his revenge on the bully.
- Image.
- Headline (Let Me PROVE I can make YOU A NEW MAN)
- Text. (Including bold subheaders and lots of freebie extras)