Sugarman Trigger #14

Image Description

A simple stick figure with blond hair is looking at a board titled "Collect Them All!" filled with various coin-like symbols, illustrating the human desire to collect.

Positive Aspects

The image effectively captures the essence of Sugarman's trigger—the innate human desire to collect. The playful design with the stick figure and collectible board visually reinforces the article's message, making it easy to understand and relatable.

Key Takeaways

• Human Nature to Collect: Sugarman highlights the strong human urge to collect, which can be leveraged in marketing.
• Incomplete Collections Drive Sales: Providing a special case or limited collection encourages customers to complete the set.
• Successful Application: Sugarman's Blu Blocker sunglasses capitalized on this trigger by releasing collections to entice superusers.

Additional Insights

Sugarman’s strategy taps into a universal psychological trigger—much like Pokémon cards or Beanie Babies. This approach not only boosts sales but creates a sense of community among collectors. It’s a clever way to turn a simple product into a must-have item, playing on FOMO (Fear of Missing Out).