Sugarman Trigger #14 - Desire to Collect

Sugarman says the desire to collect is very strong in humans. He once sold model plane tale fins made out of silver, and got the brilliant idea to send out a special wooden case that held all 8 of the tail fins in the collection.

Every time a new tail fin was released all the people who got the special case would buy one! Something about having this nice case, but an incomplete collection of the tail fins really motivated people to buy the rest of the collection.

Even with Sugarman's BluBlocker sunglasses company, as the brand got popular people just wanted to own all the different styles of sunglasses they made.

They would release "collections" of certain glasses, and the superusers would want to own them all.