This is a 1978 Coca-Cola ad that uses image markup (explainer text with lines pointing to parts of the image) showing how to enjoy after Thanksgiving meals.
The Learning Pyramid
Learning can take many forms, and some are better than others: • Lecture: 5% (Average Retention Rate) • Reading: 10% • Audio/Visual: 20% •...
Jul 24, 2024
Motivation
Data
Images
PETA Vegan Bus Ad
Great example of capturing attention by using a jarring image in an unexpected place. If it would have just been a normal ad that...
Aug 15, 2020
Outdoor Advertising
Basecamp Features and Benefits Image
This image by Basecamp used callouts to show how to use their application while highlighting the features and benefits. It is simple, clear, and...
Feb 25, 2021
Images
Notes about billionaires
I had a candid conversation with a friend who is very close with 5+ multi-billionaires. Here's some notes I wrote down from the conversation:...
Feb 1, 2023
Swipes Email
Essay