colorful product page for THC gummies

This colorful product page has everything needed to convert a sale.

Great description of product + a creative use of emoji’s as bullet points
Bulk discounts – Pricing chart shows the dollar amount saved when buying multiple jars + a 10% discount if a customer subscribes.
Social proof in the form of the amount of 5 star reviews

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Retention.com’s Home Page

This is a great homepage that addresses the problems the user may be facing, shows customer results using the product, and is very focused on one customer segment: DTC marketing …

Apr 1

Pricing Psychology Tips

This is a cool graphic by @KateBour with 12 different pricing psychology tips.…

Feb 24

Genius Litter Comparison Chart

A simple comparison chart can make-or-break someone’s decision to buy. Here’s a great one from Ramon Vanmeer’s company Genius Litter (which was recently on Shark Tank). …

Feb 16

Hidden pricing structure for AltMBA

Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:

…they don’t!

It’s hidden in a random FAQ page.…

Jan 30

Pricing

This is how raising the price of a product can help you.

Mike was selling air purifiers for $1,000. He couldn’t sell many at that price, so he upped it to $2,000 and then he couldn’t keep them in stock.

What changed?…

Jan 2