Concise vs Wordy Writing

This visual doesn’t just tell you to “be concise.” It shows it. By keeping the red text (wordy) and black text (concise) together, you see the difference instantly. No scrolling between examples. No guesswork. Just clarity.

Why It Works

• It shows, not tells, what brevity looks like in action.
• Visual contrast (red vs black) makes the impact of editing obvious.
• Reinforces the brand’s core message: clarity through subtraction.
• It’s memorable—people internalize what they visually compare.

Examples

• Apple's ad headlines: “Think Different.” Two words, global campaign.
• LinkedIn posts that cut filler get 2x engagement.
• Seth Godin’s daily blogs average under 150 words—millions read them.
• Email subject lines under 50 characters get 12% higher opens.