Cool Felix The Cat ad from 1959

This vintage Felix the Cat ad nails attention-getting design. One huge smiling cartoon, one short pun headline, and everyone instantly gets the message: something new, fun, and exciting is happening.

Marketing analysis

The ad uses character recognition and playful phrasing to announce a launch. By leaning into humor and nostalgia, it dodges the “corporate announcement” feel. The giant Felix fills most of the space, making the visual impossible to miss.

Why it works

• The headline is short, playful, and surprisingly memorable
• Simple black-and-white contrast keeps focus where it should be
• Familiar character builds instant trust
• The ad promises excitement with very few words

Examples

• Geico’s gecko: personality + simplicity = recall
• Disney+ launch posters using classic characters
• M&M’s talking candies giving “announcements” with humor
• Mailchimp’s quirky rebrand art that feels playful, not corporate