rective Eye Cream. It features a jar of the cream and before-and-after photos highlighting visible improvements in eye zones after 12 weeks of use.

Positive Aspects

Credibility Boost: The ad effectively establishes trust by mentioning Kiehl's long-standing history since 1851, reassuring potential customers of the brand's reliability and expertise.
Visual Proof: The before-and-after photos provide tangible evidence of the product’s efficacy, which can be very persuasive for potential buyers.

Key Takeaways

Kiehl's uses its historical reputation to build trust and credibility.
The ad introduces a new eye cream with specific benefits for various eye areas.
Before-and-after photos offer visual evidence of the product’s effectiveness over 12 weeks.

Additional Insights

Social Proof in Action: Incorporating the brand's age is a clever way to invoke trust. If a company has been around for over a century, they must be doing something right!
Before-and-After Power: People love seeing results. By showing real-life changes, the ad taps into the consumer's desire for proof, making the product more appealing.

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Image Description

The image showcases Designjoy's pricing chart, displaying three membership tiers: Design, Design + Webflow, and Enterprise. Each tier has a clear price, a list of features, and options to "Get started" or "Book a call." Below the tiers, there are "Power-ups" for additional services like Animations and Custom Illustrations.

Positive Aspects

This image effectively communicates Designjoy's pricing structure and options. The clear layout, combined with the "Book a call" option, caters to potential customers who might need more information before committing to a high-ticket purchase. The inclusion of "Power-

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