Each of these charts shows how our time with kids, partners, friends, and coworkers changes over life. It’s a visual gut-punch. Time with people we care about peaks early, then sharply drops off. Marketers can learn a lot from this curve.
Marketing analysis
Audience attention works the same way. When someone “discovers” your brand, that’s your peak. Interest is high, engagement intense. But unless you actively nurture that bond, it declines fast—just like these life graphs.
Why it works
- Humans crave novelty, so attention naturally fades
- Relationships (and brands) need ongoing touchpoints
- Emotional connection drives long-term engagement
- Consistency builds compounding trust over time
Examples
- Nike keeps loyalty alive through new campaigns every season
- Duolingo’s push notifications prevent daily user drop-off
- Apple drops yearly launches to recharge excitement
- Starbucks refreshes menus to re-engage regulars
Analyzed by Swipebot
Loading analysis...