Copywork exercise

copywork-lemon-vw-1
CopyWork is a copywriting exercise where you hand-copy ads to learn how they were written. When you learn piano you first copy other songs, then later you create your own songs. It's a similar concept with copy. You first copy famous pieces, then create your own. For example here's a world-famous Volkswagen ad: Here's a CC student's CopyWork for that popular Volkswagen ad: Here's another students rendition of it: And another: If you want to practice CopyWork on your own, here's 31 different ads to pick from: Feel free to pick one of those ads, write it out on a sheet of paper.