Copywork exercise
Here's a CC student's CopyWork for that popular Volkswagen ad:
Here's another students rendition of it:
And another:
If you want to practice CopyWork on your own, here's 31 different ads to pick from:
Feel free to pick one of those ads, write it out on a sheet of paper.
Image Description
The image displays the iconic Volkswagen "Lemon" ad alongside a hand-drawn copy of it. The original ad shows a classic VW Beetle with concise, witty copy below it, while the student rendition features a hand-sketched beetle and handwritten text mimicking the original ad's style.
Positive Aspects
The image effectively illustrates the concept of CopyWork by showing a real-world example of a student replicating a famous ad. It visually emphasizes the learning process of analyzing and recreating successful ads, making the exercise more relatable and tangible.
Key Takeaways
- CopyWork Exercise: Hand-copying famous ads is a method to learn copywriting, similar to how musicians learn by playing existing songs.
- Learning by Imitation: Just like in music, starting by replicating successful work helps build the skills necessary for creating original content.
- Volkswagen Ad Example: The famous "Lemon" ad is used as a model for CopyWork, showcasing its enduring impact and effectiveness.
Additional Insights
CopyWork isn't just about copying words; it's about absorbing the style, tone, and strategy behind successful ads. For example, the VW "Lemon" ad cleverly turns a potential negative (a defect) into a marketing strength, showcasing honesty and quality control. Try it yourself—pick an ad, write it out, and see what insights you uncover!
