“Month-Long Experiment” ideas for 2023

Want to get better at anything? Try turning it into a 30‑day challenge. That’s what this Raptitude‑inspired post does—simple, measurable, temporary experiments that lead to lasting insight. Each “month‑long experiment” is basically a mini marketing campaign—but for your habits.

Why it works

• Short timelines lower intimidation. Anyone can commit for 30 days.
• Clear metrics. Each experiment has a simple rule and expected result.
• Built‑in storytelling. “I’m doing a 30‑day no‑sugar challenge” begs for an update.
• Habit stacking. Small wins compound into bigger behavior changes.

Real‑world examples

• Buffer’s “4‑day workweek” test boosted productivity by 13%.
• Matt Cutts’ 30‑day challenges gained millions of views on TED.
• One Shopify team tried “no‑meeting Wednesdays” for a month—meetings dropped 20% long‑term.
• Canva runs “week‑long experiment sprints” to test product ideas before coding anything.

Sometimes the best marketing isn’t a campaign. It’s a controlled experiment.