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What is a Brand?
Alex Lieberman explains that brand isn't your logo. It's the 30-day moving average of how people describe your company when...

Why SwipeFile exists....curation
This is why SwipeFile.com exists, because there's a firehose of information out there, and when it comes time to retain...

Comedians win. Storytellers win. Marketers win.
A key insight from David Perell on how to make your ideas actually stick and stand out by adding some...
If something's not working, change it....no one cares
Advice from Jason Cohen (founder of two billion-dollar companies) says make the big change if you need to because no...
Fill Your Calendar With Customer Calls
Want a better business? Talk to your customers. Hiten Shah literally fills his calendar with their calls—because listening is smart.Hiten...

Take the path more painful in the short term
Cool piece of advice:“Simple heuristic: If you’re evenly split on a difficult decision, take the path more painful in the...