CopyWork is a copywriting exercise where you hand-copy ads to learn how they were written.
When you learn piano you first copy other songs, then later you create your own songs.
It’s a similar concept with copy.
You first copy famous pieces, then create your own.
For example here’s a world-famous Volkswagen ad:
Here’s a CC student’s CopyWork for that popular Volkswagen ad:
Here’s another students rendition of it:
If you want to practice CopyWork on your own, here’s 31 different ads to pick from:
Feel free to pick one of those ads, write it out on a sheet of paper.